SCRLL Playbook

🚀 Introduction#

Welcome to the SCRLL ecosystem - where social engagement meets blockchain innovation. SCRLL is pioneering a new paradigm in digital rewards, transforming everyday online interactions into tangible value while creating a sustainable, deflationary token economy.

🎯 What is SCRLL?#

SCRLL is a revolutionary Web3 rewards protocol that bridges social media engagement with blockchain technology. At its core, SCRLL transforms passive scrolling into active earning, rewarding users for their authentic engagement with partner brands and content creators.

The Problem We Solve#

In today's digital landscape:

• Users spend hours on social media with no tangible rewards
• Brands struggle to measure and incentivize genuine engagement
• Platforms capture all the value from user-generated interactions

Our Solution#

SCRLL creates a tri-party win scenario:

• Users earn SCRLL tokens for authentic engagement
• Brands burn SCRLL tokens to activate rewards, creating deflationary pressure
• Ecosystem benefits from increased token value through systematic burns

⚙️ How It Works#

For Users: Earn While You Scroll#

1. Install the Extension: Add SCRLL to Chrome/Brave
2. Connect: With X (Twitter), Discord, or Web3 wallet
3. Start Earning Immediately: Engage naturally
   • Follow partner accounts (+50 SCRLL)
   • Like tweets (+10 SCRLL)
   • Retweet content (+20 SCRLL)
   • Reply thoughtfully (+25 SCRLL)
   • Visit partner websites (+10 SCRLL)
4. Accumulate Rewards: Track earnings, level up, convert to on-chain tokens

For Brands: Amplify Your Reach#

1. Activate Rewards: Purchase SCRLL, burn tokens, set parameters
2. Drive Engagement: Users discover organically, reward genuine interactions
3. Measure Impact: Real-time analytics, ROI tracking, community growth

🛠️ The Technology Stack#

Browser Extension Architecture#

// Core Components
├── Background Service Worker
│   ├── Activity Tracking
│   ├── Points Calculation
│   └── Blockchain Sync
├── Content Scripts
│   ├── X/Twitter Monitor
│   ├── Website Tracker
│   └── Streaming Platform Integration
└── Frontend Interface
    ├── React-based Popup
    ├── Real-time Balance Display
    └── Activity Feed

Blockchain Infrastructure#

• Network: Solana (for speed and low fees)
• Token Standard: SPL Token
• Smart Contracts:
  • Reward Distribution
  • Burn Mechanism
  • Staking Pools
  • Brand Treasury

Backend Systems#

• Authentication: OAuth 2.0 + Web3
• Database: PostgreSQL + Redis
• API: GraphQL + REST
• Real-time Updates: WebSocket
• Analytics: Custom event pipeline

🪙 Tokenomics & Burn Mechanism#

The SCRLL burn mechanism is the cornerstone of our deflationary model:

How Burns Work#

• Brand Activation Burns: Brands purchase SCRLL tokens from the market. To activate rewards, they burn tokens (permanently removed from supply). Burn amount determines campaign duration and reward pool.

Tier-Based Burning#

• Starter Campaign: 10,000 SCRLL burn (1 week)
• Growth Campaign: 50,000 SCRLL burn (1 month)
• Enterprise Campaign: 250,000 SCRLL burn (3 months)

Deflationary Impact#

• Every burn permanently reduces total supply
• Increased scarcity drives token value
• Users benefit from holding earned tokens

Burn Transparency#

All burns are:

• Recorded on-chain
• Displayed in real-time on the burn feed
• Verifiable through block explorer
• Celebrated with visual effects

Economic Flywheel#

Users Engage → Earn SCRLL → Brands Buy SCRLL → Brands Burn SCRLL → Supply Decreases → Token Value Increases → Users Earn More Value

👤 For Users#

Getting Started#

1. Install Extension: Chrome Web Store → Search "SCRLL" → Add to Chrome
2. Create Account: Connect with Google, X, Discord, or Solana wallet
3. Complete Profile Setup
4. View Onboarding Guide
5. Start Earning: Follow @scrlldotfun for instant 50 SCRLL bonus, engage with partner content

Earning Strategies#

Maximize Your Rewards:

• Daily Engagement: Consistent activity earns streak bonuses
• Quality Over Quantity: Thoughtful replies earn more than spam
• Time Bonuses: Stay active on partner profiles for hourly rewards
• Referral Program: Invite friends for bonus SCRLL

Level System#

• Level 1: 0-999 SCRLL (1x multiplier)
• Level 2: 1,000-2,999 SCRLL (1.1x multiplier)
• Level 3: 3,000-5,999 SCRLL (1.2x multiplier)
• Level 4: 6,000-9,999 SCRLL (1.3x multiplier)
• Level 5: 10,000+ SCRLL (1.5x multiplier)

Redemption Options#

• Hold: Benefit from deflationary tokenomics
• Stake: Earn additional rewards (coming soon)
• Trade: Exchange on DEX platforms
• Spend: Use for premium features

🏢 For Brands#

Why Brands Love SCRLL#

• Authentic Engagement: No bots, real users, quality community
• Measurable ROI: Track interactions, cost per engagement, conversion analytics
• Deflationary Investment: Burning tokens supports ecosystem, aligns with Web3

Campaign Types#

• Awareness Campaigns (Goal: Visibility, Rewards: Views, follows, shares, Burn: 10k-25k SCRLL)
• Engagement Campaigns (Goal: Community interaction, Rewards: Comments, UGC, Burn: 25k-50k SCRLL)
• Launch Campaigns (Goal: Product launch, Rewards: All interactions + bonuses, Burn: 50k-100k SCRLL)

Brand Dashboard Features#

• Real-time Analytics: Track campaign performance
• Audience Insights: Understand your community
• A/B Testing: Optimize reward strategies
• ROI Calculator: Measure campaign effectiveness

🚀 Getting Started#

For Individual Users#

1. Visit chrome.google.com/webstore
2. Search for "SCRLL.FUN"
3. Install the extension
4. Sign up with your preferred method
5. Start earning immediately!

For Brands#

Option 1: Instant Twitter Activation 🐦#

The fastest way to launch your SCRLL rewards campaign:

1. Tweet @scrlldotfun with the format: @scrlldotfun activate rewards for @yourproject
2. Wait for our automated response (usually within minutes)
3. Receive your activation link via DM
4. Complete quick verification and payment
5. Launch immediately - your community starts earning!

Example Tweet:

@scrlldotfun activate rewards for @web3gaming

Ready to reward our community with SCRLL! 🚀

Option 2: Full Dashboard Access 💼#

For advanced campaign management:

1. Apply at scrll.fun/brands
2. Schedule a demo with our team
3. Design your campaign strategy
4. Purchase SCRLL tokens
5. Launch with full analytics

Option 3: API Integration 🔧#

For platforms and large brands:

1. Contact our enterprise team
2. Receive API credentials
3. Integrate SCRLL SDK
4. Customize reward parameters
5. Scale across your ecosystem

Quick Launch Benefits#

• ⚡ Instant Activation: Live in minutes, not days
• 📱 Mobile Friendly: Launch from anywhere
• 🔄 Auto-Configuration: We handle the setup
• 💸 Flexible Pricing: Start with as low as 5,000 SCRLL burn
• 📊 Basic Analytics: Track via our Twitter bot

What Happens After You Tweet?#

1. Verification (1-2 minutes): We verify your account is legitimate, check for minimum followers/engagement.
2. DM with Details (2-5 minutes): Payment link for SCRLL purchase, campaign tier selection, activation instructions.
3. Go Live (Immediately after payment): Your followers see "Earn SCRLL" badges, rewards activate, real-time tracking begins.

Campaign Tiers via Twitter#

Nano Campaign (Tweet Launch Special)

• Burn: 5,000 SCRLL
• Duration: 72 hours
• Perfect for: Testing the waters
• Includes: Basic analytics

Micro Campaign

• Burn: 10,000 SCRLL
• Duration: 1 week
• Perfect for: Product launches
• Includes: Analytics dashboard access

Standard Campaign

• Burn: 25,000 SCRLL
• Duration: 2 weeks
• Perfect for: Community building
• Includes: Full dashboard + support

Pro Tips for Twitter Activation#

• 🎯 Tag Us Correctly: Must include @scrlldotfun at the start
• ✅ Use "activate rewards for": This exact phrase triggers our bot
• 🏷️ Tag Your Project: Use your official Twitter handle
• 🚀 Add Excitement: Include emojis and enthusiasm for better reach
• 📌 Pin the Tweet: After activation, pin it to maximize visibility

For Developers#

# Clone the repository
git clone https://github.com/scrll/scrll-extension

# Install dependencies
npm install

# Run development build
npm run dev

# Build for production
npm run build

🔧 Technical Integration#

API Integration#

// Initialize SCRLL SDK
import { SCRLL } from '@scrll/sdk';

const scrll = new SCRLL({
  apiKey: 'your-api-key',
  network: 'mainnet'
});

// Activate brand rewards
await scrll.brands.activateRewards({
  burnAmount: 50000,
  duration: '30d',
  targeting: {
    platforms: ['twitter', 'discord'],
    actions: ['follow', 'like', 'retweet']
  }
});

// Check burn status
const burnTx = await scrll.burns.getTransaction('tx-id');
console.log('Burn verified:', burnTx.verified);

Smart Contract Integration#

// SCRLL Burn Contract Interface
interface ISCRLLBurn {
    function burnForRewards(
        uint256 amount,
        uint256 campaignDuration,
        address brandWallet
    ) external returns (bytes32 campaignId);
    
    function getCampaignDetails(bytes32 campaignId) 
        external view returns (Campaign memory);
}

Webhook Events#

// Listen for burn events
scrll.webhooks.on('burn.completed', (event) => {
  console.log(`Brand ${event.brand} burned ${event.amount} SCRLL`);
  // Update your systems
});

// Track user rewards
scrll.webhooks.on('reward.distributed', (event) => {
  console.log(`User ${event.user} earned ${event.amount} SCRLL`);
});

🗺️ Roadmap#

Phase 1: Foundation (Q1 2024) #

• Chrome extension launch
• X/Twitter integration
• Basic reward system
• User authentication

Phase 2: Expansion (Q2 2024) #

• Token launch on Solana
• DEX listing
• Brand dashboard beta
• Burn mechanism activation

Phase 3: Growth (Q3 2024) #

• Multi-platform support (Instagram, TikTok)
• Mobile app launch
• Staking mechanisms
• DAO governance

Phase 4: Ecosystem (Q4 2024) #

• SDK for third-party integration
• Cross-chain bridges
• Advanced analytics AI
• Global brand partnerships

❓ FAQ#

General Questions#

Q: Is SCRLL free to use? A: Yes! The extension is completely free for users. Brands pay to activate rewards.

Q: How do I withdraw my SCRLL tokens? A: Once you reach the minimum threshold (1,000 SCRLL), you can convert to on-chain tokens.

Q: Which browsers support SCRLL? A: Currently Chrome and Brave. Firefox and Safari coming soon.

Brand Questions#

Q: How much does a campaign cost? A: Costs vary based on campaign size. Minimum burn is 10,000 SCRLL tokens.

Q: Can I target specific audiences? A: Yes, you can target by platform, geography, and engagement type.

Q: How are bots prevented? A: Our ML algorithms detect and filter bot activity in real-time.

Technical Questions#

Q: Is SCRLL open source? A: The extension and smart contracts are open source. Backend systems are proprietary.

Q: What blockchain is SCRLL on? A: SCRLL is built on Solana for speed and low transaction costs.

Q: How are rewards calculated? A: Rewards are based on engagement type, user level, and brand campaign parameters.

📞 Contact & Support#

• Website: scrll.fun
• Twitter: @scrlldotfun
• Discord: discord.gg/scrll (replace with actual link)
• Email: support@scrll.fun
• Brand Inquiries: brands@scrll.fun